According to CNBC's article, the alphabet will halve its marketing budget. At the same time, it also includes freezing new hiring.
CEO Pichai had hinted at readjusting new investment and slowing hiring since the Wuhan Corona crisis.
Perhaps Wuhan Corona's business trip will be reduced in the midst of a storm, and so will things like customer reception. The cancellation of all offline events will also play a part. But not just this, overall marketing seems to be decreasing.
Many companies may be cutting back on spending to survive, and marketing costs in the process. I'm sure we can't stop advertisers from leaving this process.
(Maybe the second quarter is when the explosion begins in earnest? In the first quarter, assuming that the business was normal until January or February, I think we can achieve some good results. Problem is, the plague started in March... Don't other companies that performed well in the first quarter have the same future prospects?)
I'll have to open the lid, but I'll have to be prepared.
The performance of the alphabet is April 28.... 백링크 Therefore, the announcement will be made on Wednesday morning, April 29th, Korean time.
The marketing cost in 2018 was about $6.3 billion.
With $400 million added there, the total marketing value for 2019 is about $67-6.9 billion.
Approximately, after this year's budget cut, wouldn't the marketing cost estimate be about $3 to $4 billion?)
(As I said earlier, if the sales force reduces business trips and entertainment on a large scale,
Here too, there will be a significant reduction in the handling of expenses.
(Sales and sales totals are likely to significantly reduce annual sales.)
(18.4 billion → ? ????100 million won)
The user pool of WattsApp is ahead of other services such as Messenger (Facebook), Weixin, Weaver, Apple Business Chat, and Telegram.
In the Facebook group, WhatsApp has played a leading role in terms of the number of users within the entire group.
As of the fourth quarter of 2019, Facebook Group has 2.9 billion monthly users and 2.3 billion daily users. Facebook alone has 2.5 billion users globally.
With 1.6 billion active users, WhatsApp was by far the number one messenger app, followed by Messenger with 1.3 billion and Weixin with 1.1 billion. It was followed by Instagram with 1 billion won and QQ with 800 million won.
(But it's an advertising agency... If Google cuts its own marketing costs this much, it's only human nature to reduce its customers.
Shouldn't we take into account the fact that annual sales of advertisements are decreasing to two-digit percent year-on-year?
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The pace of user growth in WhatsApp and Messenger is more than twice as fast as Facebook's growth rate (YoY +30%). Currently, WattsApp is used in the largest number of countries. As for the Facebook group, there are only 10 countries that do not belong to the Facebook empire.